We moved our main Halloween display from a window to the centre of the store. This reflects the shift in approach as October 30 draws near. For the first few weeks our goal was to attract shoppers from the mall into the store to browse our Halloween range. Now, our goal is to drive impulse purchase business. While this new location can be seen from outside the store, it is not as strong as when in the window.
We needed the window space for our expanded range of calendars which are generating anything from $100 to $300 a day in sales.