We are promoting That’s Life Reader’s Recipes cookbook at the end of our women’s magazine section. The last issue was a huge hit with our customers so we are promoting this one in a couple of locations – with That’s Life. On the weekend we plan to place this title with our newspapers.
This is not a title customers will look for so it makes sense that we chase them for sales.
we sold 75% on the first day from the counter
We missed our delivery of thats life yesterday (surprise, surprise) so we placed the recipe book in it’s place and sold out within a few hours. It’s a great buy at under $5 for people who are into the whole masterchef, ironchef, cook at home craze that is going on at the moment.