Yesterday I published a video offering suggestions on How to Drive Basket Efficiency in Your Newsagency. This video is another slice of content from my recent Newsagency of the Future workshop series. Newsagencies today have excellent traffic. While I do see challenges ahead for print, our future has three parts: today, short to medium term and long term. Right now our focus has to be on today and the short to medium term. We MUST extract the best value possible from existing traffic. Hence the importance of working on basket size. I hope that newsagents find the video useful. Click here to see the video.
In the video I seek to share examples of how newsagents view and act on opportunities. It is more about the process than telling people what to do in each situation.
I published a related video yesterday on what I see as the impact of media disruption.
Talking about basket building does anyone
have a recommendation for a stand of gift cards (SA and National) and can you inform us of how much you make and whether or not they are on consignment.
I’ve been googling madly but can’t seem to find what I’m looking for
Check Spirit.
Thanks Mark