While I like the cook book collection promotion being run by the Herald Sun, I am sorry for anger the team at one of my stores had to put up with today. There, we received enough copies of the free Jamie Oliver cookbook for the number of newspapers we received. This meant we had no real capacity to satisfy the many customers who came in with coupons from home deliveries and newspapers purchased elsewhere. While some customers understood, others were downright abusive.
Nothing new.
We experience this with just about every News promo.
You should think yourself lucky that you get an equal supply to what papers you get .Up here when ever they run a promo they never supply enough not even close to what we get in paper supply eg dinasaurs promo on sunday 400 papers 60 dinasaurs how stuppid is that makes no sence at all
The Herald Sun folks are good at these promotions. The challenge more often occurs when you have a distribution newsagent with a competing retail store.
Mark why would you expect to get more freebies than papers? Too bad if the customer doesn’t understand.Send them to the newsagent near by to get it.Even easier if you are in the same shopping centre as them.
Mary, because we are trying to help customers of the Herald Sun by being a good newsagent citizen. Sometimes customers do not want the walk.
How many of the giveaways did the supermarkets get ?
Where are their customers going to ‘collect’ on the coupon ?
Common problem in more than newsagencies I’m afraid.
Confectionery and ice creams come to mind.
Most of the cases people dont even need the promotional item/s at all, they just keep collecting because its free and by some unforeseen reason if they cant find one they act like its the end of the world as they know it!
i hazve one customer he dosn’t care what it is as long as it is free he wants it . i remember one time there was free movie tickets and the closest plce was over 1000k away but yet he wanted to know where his tickets where
We have a delivery customer who gets in his car for one lousy chocolate. Anything that says ‘free’. Even the free dinosaur was worth starting the car and coming out. Rain or shine. It’s priceless.
A recent QNP local promotion caused one regular to stop coming. He chucked a tantrum on the Monday because they were no longer available. One of his comments was “..do they expect us to read the paper in the shop?”
Yep. My fault that he didn’t bother to get it on the Sunday.
Yep, a week of posters don’t work that well. Obviously.
Good riddance to bad rubbish. This guy only spent a buck a couple of days a week, and would come in over top of customers in front of him anyway.
Have a nice life, ar$ehole.
Only the first one was free, the rest – over the next nine days – are $2.95, plus the price of the Herald Sun (which many of us would otherwise not purchase, so true cost is just over four dollars). Not especially cheap for a tiny little recipe book.
And, no, as a customer I am not too lazy to walk to another agency (always blocks away), but there’s no point: they’ll have plenty of copies of the paper left, but none of the recipe books – all gone, long before 9am.
Yep, great promo. Really wins the punters over.
And they do this EVERY TIME.