The Kleerex fixtures which we started using three over years ago in one of my stores is standing up very well and helping to drive good magazine sales.
With more titles given the full face display treatment and the clip on feature pockets (see photo), they are, in my view, an excellent fixture option for displaying magazines.
The feature pocket can be used to promote a title from within the category (as we are in the photo) or a title from a completely different category – and thereby drive good impulse business deep in the magazine department.
The Kleerex, Bartuf, Interfit and similar clip in / clip out magazine fixturing is important to the future of our model. We need the more professional display than the type of magazine fixturing traditional shopfitters have delivered for decades. We also need the ability to reduce magazine space without having to undertake shop-fit changes.
Space allocation is key to driving an economically viable magazine department in a newsagency. We control the space we allocate – we can use this to try and control magazine supply.
I urge newsagents to advise magazine distributors, in writing, of the number of title facings available (allowing for waterfall and multi pocket facings for some titles). Be specific in your correspondence about what you are moving from and to. Explain why, about the cost of the space and the return you have been achieving. Be clear that you want to remain a magazine specialist and that the move is designed to enable you to remain this without losing the money you have been losing.
Magazine distributors which consistently supply beyond a newsagent’s capacity as advised to them ought to be the subject of a formal complaint to the ACCC.
The fixturing in the photo provides flexibility to cost effectively adjust space allocation with the times.