Being the first weekend for the latest issue of Better Homes and Gardens, we have a stack placed between newspapers at each of my stores from Friday through Sunday. This is in addition to stock on the display stand and the usual locations for the title with our women’s weeklies as well as in the home and living section. This obsessive co-location drives good sales, especially Friday through Sunday. Early indications for this Christmas themed issue are good.
Now if only magazine publishers would recognise this valuable support from newsagents. While supermarkets are reinventing their magazine offer, their charges and rebates make them a more expensive retail proposition than a newsagency.