I am seeing excellent sales numbers for the Blackhawk gift cards with iTunes gift cards leading the pack followed by Sanity, Jay Jays, Mitre 10, Dymocks, Super Cheap Auto and Angus and Robertson.
The gift cards are being sold with a greeting card more than 75% of the time, meaning a nice margin add-on for an already high margin sale.
While newsagents cannot build their future off the sales of gift cards, they can quickly and easily bank a higher margin from existing traffic today. This is the important next step to navigating to the future – building a better business today off of the traffic we have today.
the number of newsagents selling gift cards has quadrupled in the last few months and I expect that to grow considerably over the next few weeks as we head into the prime gift card season.
The latest extension to the gift card range further leverages existing newsagent traffic even further. The smartbox range offers experiences in a unique format for newsagencies. The price point provides another excellent margin building opportunity for newsagents.