Pacific Magazines continue to create excellent impulse purchase stands for their magazines. They are strong. They carry plenty of stock and often multiple titles. They look good too.
The stand we received yesterday for Better Homes and Gardens is no exception.
I appreciate these stands more now than ever – in our temporary 97 sq m newsagency at Forest Hill. This stand is flexible and helps us promote these titles in a way which would otherwise not have been possible or practical in our tiny space.
Now before people shoot off comments, I know that not everyone gets these stands – they go to high volume stores. Those who did not get the stands could look at the slimline model and maybe have something made. This way, you control the titles in this impulse unit.
Note to other publishers creating stands for newsagents. Check out the pocket holding Prevention. Pacific even provided an insert to snugly hold this smaller format title. That is good attention to detail.
i was about to start shooting my mouth off yesterday but then it turned up in the afternoon . yes they are a good stand with a xmass theme behind it
Wouldn’t you be better off having Better Homes in the front full faced, to properly promote the cook book tip on?
That is the plan for Friday through Sunday. We currently have BHG also ful face displayed between the Herald Sun and The Age.
it is a briliant idea as BHG always sells out anyway and at least this was it is adding an extra sale to go with the BHG
Great stand. We are actually using it exclusively for BH&G. We have found in the past that an impulse magazine offer like this works better with one title because the stand ends up looking more uniform, it has the stack em high concept going on, and it makes the decision easier for the consumer (one magazine, one choice).
I’m actually disappointed that they put a booklet on the front of the mag. This issue and the Christmas issue are all about the about the cover. Distorting it with a booklet seems counter productive.
Yeah, cover attachments are cheapening a lot of mags at the moment.
Would this stand generate more money if you didn’t have similar titles confusing the customer’s decision making? ie. Which generates more sales? 4 competing home titles together or a home, food, fashion and current affairs? (or even 4 facings of Better Homes, screaming buy me! buy me!)?
i was still using last years display bin up untill the new one came, i use it as a permanent display next to my papers works well and not to big to get in the way, at the moment it only has bhg and diabetic living