The new ecopolitan range of cards from Hallmark is proving to be very popular with customers.
Printed with a soy / vegetable based ink on 100% recycled paper, customers get the environmental message and love the cool designs of these cards. The designs are from a US card company called Sunrise Greetings which Hallmark acquired in 1998.
The recent federal election shows the growth in interest in Green matters among voters so it stands to reason that newsagents make a conscious decision to carry a broader range of green products – like these cards from Hallmark. This is why we are promoting the range in-store.