We are having fun with calendars like LIFE IS CRAP by placing them where they will be noticed – to drive impulse purchases of calendars. While people with a special interest will seek out calendars for dog breeds, trains, volcanos and other interests covered by our calendar range it is the fun quirky calendars which we can sell on impulse just by placing the calendar tactically. This is why we seek out these quirky calendars and give them a couple of days in a high profile location. Already this season we have achieved some excellent impulse business.
Tried this today Mark with the same calendar. Got plenty of laughs and sold two. Good idea thanks.