We are promoting the latest issue of Take 5 magazine, which comes with a free charm and a small book of book of good fortune wishes, at – where else? – our lottery counter of course! This issue of Take 5 is made for a lottery counter promotion. We also have it in our impulse stand near the store entrance as well as in its usual location.
Maybe I missed but I am surprised ACP did not make a BIG DEAL about the lottery counter promotion opportunity.
It may just be here but the weekly mags are just steady for us, we do not see a rise or fall when “freebies” are thrown in the mix at all.
All it does is either make the stacks unstable or block the mags that sit above it on the shelf and these “freebies” are pinched more then usual with the mag left behind. I like take 5 and for us it outsells TL, but not because of the charm.
And the bloody thing is glued to the bloody horoscope page! Nooooooo!