We had a customer visit one of my newsagencies yesterday looking for a calendar for Cairn Terriers. $67.00 later she walked out with three calendars – two regular size and one slimline. This is what calendar sales are like at this point in the season, people feeding their passion or getting in early to serve the passion of a friend or loved one. Dog breeds are especially popular … and lucrative with two or more calendars in many sales.
We are having a great calendar season and it is only just getting under way. The keys to the success are our range and the layout of this in-store. In terms of range, we have focused on interests our customers are passionate about. As for layout, we have the calendars in a high traffic but browser friendly location.