The team at newsXpress Watergardens, a store in which I have half share, is promoting the store’s Facebook page on all customer receipts. This clever passive marketing has been used successfully to drive repeat business from customers and is now part of the strategy for growing engagement in the store’s Facebook page. Using customer receipts in this way is low-cost, smart and easy.
From our experience, the best coupons for receipts are those which have a call to action – a voucher to redeem for a discount, a bonus product offer, something of added value if they return with the ccoupon on the receipt in a specified period of time.
It is easier to get an existing customer spending more money with you than attracting a new customer to the business.
Mark
If you reserve a username here http://www.facebook.com/pages/edit/?id=69142374008&sk=basic#!/note.php?note_id=383008189821
it will be easier for customers to find the page
That didn’t work so well..try “searching usernames for facebook”