The excellent fixtures provided by Pacific Magazines for Prevention magazine don’t work with the latest issue out today.
The free Avon eye cream bagged with the magazine makes the package challenging to display. We have opted for a dump bin approach – as shown in the photo. Look next to the dump bin and see how the magazine looks in the Pacific stand sent last month for their health titles.
Who was not doing their job when considering the production of the latest issue? While I like the idea of a gift to drive sales, I do not like that it does not work with the display units created for the title now traditional magazine fixturing.
When supermarkets are sent bulky magazines packaged with free gifts they are sent display units … why not newsagents? Because we are treated poorly compared to supermarkets – by most publishers!
i also bet that all woolies stores have the same promo at the same time unlike newsagents one store will get the promo and old mate down the road gets the normal magazine with out the freebie which in turn hurts the newsagent
im in nsw and didnt recieve this value added stock. we just got regular mags
did everyone notice that coles got blk & white bags with their vogue mags, they fold & fit in their allocated pockets
all white bags here. Customers are complaining about the price of the mag. They don’t want the white bag.
iam happy that they don’t send the garbage with the mag
Eric the gift is not garbage, far from it. My issue is that it is difficult to professionally merchandise.