While both Star Trader and Trader Tag are similar publications my preference is for Star Trader because it is supplied direct to my business and this provides me with a double the margin compared with that for Trader Tag. Being in a shopping centre you have to focus on margin. Unless a title is generating considerably more foot traffic than another title, margin is the most important factor.
The only way to fix this for retail only newsagents is to look at an alternative distribution channel.
Mark, when you say direct to your business. Does Star Trader actually deliver direct or do they get Speedy or Allday to do the delivering?
Through one of those Rowan.
I think you need to check your accounts, the commissions you mention are not correct, It actually works out 2cents difference per copy not to mention Trader Tag has been offering high comms since it’s launch in Jan! and for me this is well covered, due to the content and product Trader Tag is my customers first choice, great customer support and promotions also ad value to the over all product, so not quite sure why you say your preference?
TraderTAG works for me in both comms and numbers, higher rate of comms as mentioned above has been put in place since the launch of this product, combine this with the sales figures and it easy to guess my preference.
I read with interest Marks blog re Star Trader and whilst his arguement is correct per copy, I have found that I sell 5 times more Trader Tag than Star Trader, so for me the bottom line is what counts. The 100% commission (unlike Jason pillows) won’t last. Interested to know what others think.
Enough with the trader tag spam already. Mark are all these comments from the one person. It is a little rag and not worth all these comments.