We are promoting Better Basics with an in-location display above the Australian Women’s Weekly in the busiest location of our magazine department. We also have it located in with our food tiles plus one pocket of the title in the column of food titles in with our other weeklies.
We plan a weekend counter promotion from Friday as well. Better Basics is very popular, especially after a push on the Better Homes & Gardens TV show – which I hope they do this week!
Better Basics is a perfect impulse item for newsagents since it is not as frequent as most magazines – we know that it responds well to our co-location strategy and from allocating prime counter space for the weekend.
I’d like to buy the previous issue about rice & pasta but there is no more in newsagencies.
plenty still out there in sydney
I am after a copy of the latest Better Basics magazine. I lost my copy and need it as it has fantastic slice recipes which I want to use for my son’s fete. Can you help?
Linda ask your locat newsagent.