WARNING: The last time I wrote about this topic a merchandiser responsible for the placement of a backing card unfairly got into trouble. This blog post is not about merchandisers. It is about deals magazine distributors do selling access to my space without compensating me.
The distributor for M2 magazine arranged Iand probably paid) for this header card to be placed behind the stock for M2. I doubt that the magazine distributors are organising this for free. If I am right then I ought to be paid a fee for allowing this to be done in my store.
Publishers need to realise that while they pay distributors a fee to place header cards, create displays and use newsagent space in a range of ways, newsagents are not compensated.
While some will say that our compensation comes in the form of sales, this is not always the case.