We promoted Australian Muscle Car over the weekend with an in-location display.
With our men’s magazine aisle the most browsed on weekends, we wanted to take an opportunity to draw attention to this popular title.
Given the results achieved by the display, we now plan to leave it up until the end of this week.
I have been contacted by publishers asking how to get this featured treatment across the channel. That is a challenge since I firmly believe that newsagents need to have the capacity to promote titles which work best in their local situation. We only make money off selling magazines after all.