You can’t miss the latest issue of the Australian Women’s Weekly at our newsXpress Forest Hill store this week. Shoppers entering our business magazine aisle and those having purchased from elsewhere and heading to the counter can see the title in three locations: in the ACP basket builder stand, in a impulse display at the entrance to the aisle and in a double waterfall in-location display.
While our approach may not be the billboard type promotion publishers like to see, I expect it will be more effective than a billboard would have been. We are targeting browsing followed by purchase as well as impulse purchase at the counter.
We plan to maintain this level of coverage until Monday when we will adjust our approach to AWW.
AWW is one of a handfull of titles that i over promote in the first 5 days. i want to get the regulars who may pick it up at the supermarket or elsewhere.