We have promoted the latest issue of Health Smart magazine in with our weeklies as well as its usual location over the last few days. We opted for the tactical placement because of the free Biggest Loser branded calorie counter which is stuck to the cover of the magazine. This premium value drove good impulse business for the title for us over the last few days.
We are always looking at magazine covers for opportunities like this. Our magazine department is perfroming well as a result.