We have moved Annette Sym’s Symply Too Good To be True 6 to a small display next to our main newspaper stand – in addition to two other locations. Symply Too Good To be True 6 continues to sell well, making a mockery of the newsagents who early returned stock when the title first came out. Ignorant action like this by some newsagents brings shame on the rest of the newsagency channel. Too much of this action will give publishers reasons to look elsewhere for a distribution channel.
The best approach for this title is to put it in a high traffic location – at the counter, with your weekly magazines, with newspapers. Such tactical placement can be more beneficial than a big bold display for some titles. I have found that to be the case with Symply Too Good 6.
I will admit i was the first to complain that the price of #6 was way to expensive and it would not sell well in my store but how wrong was i i am on my second order of them .
But i think the rest of your comment is a bit harsh considering we all early return other magazines from publishers that put out more that just a few tittles .
Shaurn, I rarely early return a title without giving it a shot on my shelves. That is the difference here.
i normally leave any eraly returns untill the last week of the month . i used to do it on a weekly basis but now i figure why not leave it out give it a go and if not selling send it back .The only ones that do not get a chance are the ones that happen to come in on the last few days and unfortunantly i just can’t afford sometimes to give a mag a go when it is to expensive to keep on the shelf or if it is multiple tittles eg kitchens as discussed last week
Hey everyone,
Thank you for supporting my new book 6. Just remember that newsagents are the main sellers of all my books so I appreciate it when you display them at the front of the store. This will generate larger sales so put them up the front and watch those book GO GO GO!!!
Cheers Annette
HI ANNETTE,
WE HAVE JUST BROUGHT YOUR BOOK AND ARE CURRENTLY FOLLOWING THE DIET IN THE BACK AND GOING VERY WELL COULD YOU PLEASE TELL US IF WE ARE ABLE TO HAVE TEA OR COFFEE WHILE ON THE DIET THAT WOULD B MUCH APPRECIATED THANKYOU FOR THE BOOK LOVE PENNY.X.X.