We are promoting New Idea at the counter for the next few days because of thier tremendous support of Daffodil Day. 10 cents from every magazine sold goes to the Daffodil Day campaign. We have placed the remaining Daffodil Day merchandise next to the counter display for New Idea.
Pacific Magazines has a good track record for supporting charities by donating money from the sale of each copy of a magazine to an important cause. It is important that we newsagents tap into the spirit of the Pacific commitment and try and drive sales to maximise the donation.
We plan to keep the display up until Wednesday depending on sales.
How widespread is this? My New Ideas make no mention of Daffodil Day – instead the header promotes a kids birthday party special. It seems a strange thing to not be universal.
my stock was half with the daffodil promo and the others without….