With the Tour de France over for another year we have taken the opportunity to refresh the bikes and general men’s health segment of our men’s magazine aisle. We have shuffled titles and reallocated space and created a fresh look designed to encourage browsers to purchase multiple titles. Click on the image to see a larger version of the photo.
We have implemented beacon branding principles to draw attention to the various areas of interest and to showcase top selling titles.
I know a bit about the bike marketplace since my software company has been selling software to specialist bike retailers for ten years. Bike buyers happily spend money on their passion. The opportunity for us is selling two or three bike magazines to each shopper with this interest. This is one of the reasons I am happy to spend time refreshing the offer.