I have no interest in selling a calendar with a margin of 25% to 35% when I can sell a very similar calendar with a margin of 60%. Take the Family Planner 2011 Calendar which we received this morning from Network Services. We returned 88% of what we received last year yet Network still sent close to what they sent last year. I didn’t want this title at all, not at the margin they supply it for. It does not pay its way. So, we early returned the stock this morning – as we will do with most magazine distributor supplied calendars.
Calendar publishers who want to supply newsagents need to find alternative routes to market which respect the value of the retail channel by delivering a better margin.
i return all calendars last year , so i will this year too.
With calendars being so expensive you would think they could email out order forms if people want to participate in low comission calendars . what a waste when they are going back as tops
i sent back around 80% last year they are to expensive for our area
Have a look at your GG deliverys tomorrow , i know i have a heap calendars turning up and cannot early return any for this month as returns close today for GG even though we still have 2 deliverys remaining for this month ,WHAT a great system