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Promoting Real Living as an impulse purchase

realliving-aug2010.JPGWe are promoting the latest of Real Living magazine at the entrance to our women’s magazine aisle. We also have the title in its usual location in the home and lifestyle section.

Our sales of Real Living have been on the rise.  We put this down to our co-location strategy – we run a couple of pockets above our weeklies for two weeks of the month.

We had planned to move the location of this display in pursuit of change but Good Health which we ran here last week did very well for us so no change just yet.

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