Our counter display of the Women’s Weekly Slow Cooker cookbook ended up selling twelve copies in three days. This is on the back of extraordinary sales for the title over recent months. All were impulse purchases. $155.40 in sales. $38.85 margin. All from a simple counter location display. Basket building at its best!
I copies your idea from Saturday to Monday and sold nine copies – three times what I had sold in the previous month by leaving it with my cookbooks.