South Australian newsagents have been advised by Advertiser Newspapers that they are expecting the first flat wrap unit to be delivered this month.
The team at the Avdertiser will test the machinery as well as the characteristics of the paper. Three more units will follow in the coming months.
While initially Advertiser Newspapers will move to flat wrap for the home delivery runs it manages, the plan is to transition flat wrap to newsagent deliveries. The overall change over for metropolitan newsagents is expected to be completed by June 2012.
Advertiser Newspapers is providing training for newsagents and their employees. They say they will be engaging the ANF to develop operating procedures.
There is no discussion in the latest documentation about changes to delivery fees or the impact on the time taken to deliver each newspaper as a result of flat wrapped newspaper product.
This move in SA is interesting in the context of publishers around the world, including Australia, considering what life could be like after print.
In regards to newspapers I was amazed with Sunday’s Sydney Sun Herald that page 2 & 3 was wholly dedicated to an add for their paper.
Is it a way to try an slowly turn people away from the importance of their daily papers and go to the internet or Ipad for the important news.