We have placed the new cookbook from ACP, the cook’s garden, with our high volume weeklies to drive impulse business. This is a very different cookbook from ACP. I expect it to work well as an impulse item – hence the premium placement. We also have stock in the ACP impulse unit at the counter as well as in our regular cookbook section.
I like the inclusion of apack of tomato seeds on the cover. I also like that this cookbook is more of a garden to the table book than your usual cookbook. The timing is good with Spring not far away.