The next seven days just got better for newsagents with lotteries thanks to OzLotto jackpotting tonight to $30 million. Those of us with an impulse purchases strategy will make the most of the traffic boost.
We have always seen +$20 million as the tipping point for a spike in sales anything below $20M and sales are as per normal, so we are looking forward to getting the most out of the week.
We have set up our father;s day displays earlier then we normally would have to start getting people interested as they come in for lotto. They may not buy now but they need to go past the displays to get lotto so it may get their attention for later.
We have always seen +$20 million as the tipping point for a spike in sales anything below $20M and sales are as per normal, so we are looking forward to getting the most out of the week.
We have set up our father;s day displays earlier then we normally would have to start getting people interested as they come in for lotto. They may not buy now but they need to go past the displays to get lotto so it may get their attention for later.