I like the impulse stand from Pacific Magazines for New Idea. It has a small footprint – meaning we can locate this where we want for maximum impulse opportunity. Given how much we enjoy change in our businesses this flexibility is important. We will locate the stand with newspapers this week, at the counter next week and somewhere else the week after. It helps us combat store blindness and drive impulse purchases. While it is another floor unit to service, it’s a nice looking unit with a bright and happy message.