At our Frankston store, the discounted bundle of Woman’s Day and Recipes+ which was provided by ACP Magazines last week sold out within a day. At Forest Hill, 80% of the sales were achieved between Friday and Sunday.
We treated the offer differently in each store. At Frankston, it was promoted in a high traffic location whereas at Forest Hill it was placed in two pockets at the top of the column of Woman’s Day stock.
My preference with offers like this is to ensure that the core high traffic product comes first – hence my decision to display it is such a way as to not disrupt the bulk of our sales at Forest Hill. I don’t want to train our high volume customers, Monday to Wednesday customers, to expect bundled (discounted) magazines regularly. That said, almost selling out from our passive display is a surprise and welcome.