We are promoting APC magazine with an in-location display. This display confronts everyone entering our men’s magazine aisle. This is next to the location we use to promote The Monthly. That display had to come down as we sold all but one copy in a couple of weeks.
APC is struggling like most computer titles. It is well browsed but the conversion rate to sales is lower than other titles in the aisle. I’d note that this is my feeling and it is not based on accurate measurement.
We plan (hope) to leave the display up for a week at least.