We received Monarch magazine at our Forest Hill store this week for the first time. I was surprised since this is a magazine which according to the publishers: commemorates the lifestyle of affluent African American Professionals. I have owned Forest Hill for fourteen years and cannot recall seeing that many African American customers shopping with us. What would possess Gordon and Gotch to send us three copies? Certainly nothing in our sales data for other titles. Supply to us was plain dumb! It wasted my time and money.
Publishers with more relevant stock vying for time and attention in Australian newsagencies ought to be as frustrated as me by this story.
As a rule, I do not early return stock the day it arrives but I did with Monarch magazine.
I don’t think I’d stock it on principle anyway – I’d much rather stock a grassroots rag than promote elitism within a globally marginalised group!
Where angels fear to tread?? Heee the submission code for this post starts with 666 😀
i found that magazine that is not caucassion people on the front cover don’t sell well here.
mark is there a date on the cover
There is no date from what I recall. It is the current US issue though.
Publishers can receive subsidies for export sales. These fudns could assist to invest and build a new category for the right magazine.
I could not think of more ill-suited selection of a magazine when there are often several better candidates that come to mind.