We returned all stock of Gameinformer magazine earlier this week after keeping it on the shelf for the full on-sale period. As I mentioned in my blog post last month, this title is not working well for us yet Network Services increased our supply. There was no justification in our sales numbers yet they decided to spend our money. And magazine distributors wonder why newsagents get angry and why paying the bill on time is such a challenge.
What I want is a magazine distribution model where I can choose the titles I want and the quantity I want to receive. I suspect that if I had this, my magazine sales would grow – I’d carry a wider range of titles and more stock of titles which work for me.
Instead we have a magazine distribution model which is not based on sales – despite what some on the disribution side say.
Smart publishers would try and tap into the growing pool of newsagents who want more control over magazine supply so that they can grow magazine sales. We are out there people – come and find us because we can help you grow your business too.
I complained awhile back about game inforcer oversupply but i was proven wrong and i have been selling out for the last couple of issues .
Mark – couldn’t agree more. Any newsagent that wants to make more $ would sell more magazines if they had control of what titles they ordered and what qty – because this would allow them to be entrepreneurs – the reason the bought the business in the 1st place. Why not a trial with a select group of proactive newsagents?
Obviously not the right demographic in Forest Hill. I’d be interested in knowing Mark how your other stores are performing? Gaming and PC certainly has gone backward for us.