Warrick Hosking at newsXpress Gympie was at it again yesterday. This time he was cooking Moroccan food from the ACP Moroccan cookbook. In Warrick’s own words, here is how the day went:
We had an absolute blast today and that came with great results. Cooked Tagine lamb and sweet prunes in the morning and Spicy prawns with tomato tagine in the arvo. The smell wofting out into the street put our cafe next door to shame.
Sold 18 AWW Moroccan and 11 or 12 AWW Slow Cookers. Even the food I cooked looked like in the pictures. This has never happened before. Handed out around 50 little plates out and our customers loved it.
This exercise may cost a few dollars but the consumer confidence and customer loyalty it builds is fantastic.
I would encourage everyone to try this, newsagents cant say it wont work because I have done it twice now with great results.
newsXpress Gympie is competing with seven other newsagencies in town. Warrick understands about competition.
Not everyone can cook in-store. In our Frankston store in the Bayside Shopping Centre we have some challenges with this. It has not stopped the team selling more than 200 copies of the ACP Slow Cooker cookbook. This amazing result has been driven by simple tactical placement of the product – in high traffic locations to drive impulse purchase.
So, whether it is an in-store cooking display or tactical placement of product to drive impulse purchases, there are excellent sales out there which newsagents can snare to extend the shopping basket.