We are ignoring the opportunity to be rewarded for a pretty display and instead are running with a tactical placement of the latest issue of Australian Good Taste at a busy counter point. I expect this will work far better for us than a billboard type display elseweher in-store. We are checking numbers so we know how many we sell from this counter position versus the stock in ur food section.
Hi Mark,
As editor of AGT I was very interested to read this blog! Out of interest, how did your sales go? We are very keen to do more in newsagencies in the coming year, and your insights would be so valuable.
Look forward to your thoughts
Brodee
Brodee it went well. We love good covers for dood titles as they are easier to sell on impulse with tactical placement.