We are promoting the Woman’s Day / NW double pack in a dump bin on the shop floor. Since this is a discounted deal I did not want to place it in the usual location for the titles. I am chasing impulse business rather than educating our regulars to switch to the discount pack.
This dump bin approach worked for the last discount package from ACP – it sold out.
We have the dump bin in a high traffic location on the dance floor.
Is this only for selected newsagencies? No double pack received here!
It could be just for newsxpress Store only.
I think you will find it is a Connections promotion.
We received this double pack and we are not part of Connections?
We got this and put it out the back ready to be returned. If we sell out of NW and Woman’s Day we will then bring it out.
K Mart received it also
Real smart, David.
You are sure to make a tonne of sales with stock kept out the back!
leonard, Think about it why would you sell a 2 for 1 deal when you can sell out most times at full price . I personally do not see anything smart in selling 2 for 1 deals .Split the packs and sell them at normal price
Maybe leonard is happy to always accept the crap sent to him at the whim of the distributors.
Your version of ‘real smart ‘plays into the hands of the junkmongers, and contributes to the cheapening of our bread and butter in the public’s eyes. An air of ‘anything for a buck’ isn’t all that attractive.
Not stupid, Leonard. It pays to be a little discerning, and to project a little self-respect. And don’t judge another agent’s right to choose what he can and can’t promote.
Have a nice life in the land of the sheeple.
the 2 for 1 deal is a good sale for short term, but it is not in our best interest in long term. I do not support the promo at all .