The Julia Gillard cover on Who magazine, out yesterday, encouraged us to create a display at the prime impulse location between our two busiest sales counters.
My assessment is that in the right impulse location, the cover is likely to achieve incremental business for us. hence the use of prime space for the small display.
In terms of the display itself, we have followed our usual simple approach for these things: creating only a couple of layers, nothing too fancy and letting the product speak for itself. The display is not bordered by other products – it has a clear spotlight.
This counter location is succesful for around 75% of our placements. I am happy with that strike rate.
As usual, we’re expecting our Who allocation tomorrow. Both the replacement and the original parcel. As usual.