Making the most of the $50 million OzLotto jackpot

The OzLotto jackpot last night to a $50 million first division prize pool for next Tuesday sets us for an excellent bump in traffic.  Here are some tips on how to leverage this traffic:

1. Place product offers in dump bins on the approach to the lottery counters.
2. Give every lottery customer a dated value coupon to encourage them to come back in, say, two days, to purchase cards, magazines or stationery for a discount.
3. Offer employees a reward for achieving a significant week on week increase in OzLotto ticket sales.  I’d suggest a 50% lift as a minimum.
4. Place one impulse purchase at the lottery counter – a magazine, a gift line, a confectionery line.  But don’t detract from OzLotto.
5. Place an OzLotto pricelist at every register point in the store but leave off the lowest value quick picks – start close to $10.00.
6. Promote the $50 million at your newspaper stand and with your magazines.
7. Chase sales early in the week otherwise they purchase their tickets elsewhere.
8. Talk to other retailers nearby about collateral for your promotional displays – car dealers, travel agents etc.  A display around dreams could use material beyond what the lottery companies provide.

This jackpot is happening at a great time for us, make the most of it.

A smart publisher would send newsagents samples of a title they want to push – with a space on the back for newsagents to stamp the sample as coming from their store.

A smart confectionery company would send newsagents boxes of free samples to give out to lottery customers.