The copy of the Sydney Morning Herald I picked up in Sydney today has an ad for GIO stuck over the word Sydney in the masthead. What do the brand experts think about this? What do newspaper journalists and editors think about this? Or is the masthead worth that little that it is okay to cover it up in this way? Maybe they should sell the name off – the ANZ Morning Herald, the Telstra Morning Herald … hang on, that’s what they are doing now with these stuck on ads.
The Age had a Subaru over “AGE” last week so you couldn’t see anything more than THE (sticker).
They all “fell” off.
Mark,
You have been bleating about these stickers posted on the front page of The SMH for years.
It’s the advertising -stupid.
No Graeme Day you are… Mark obviously likes newspapers and laments the rape of a great masthead by the accountants who prefer money over the brand. Yes Mark goes on about it but I know his chronicling of the decline of the newspaper masthead is welcomed by many inside publishing businesses.