Sales of issue #2 of the Master Chef magazine are excellent in many of the the newsagencies for which I have seen sales data – across several states. I am hearing of 60% and 70% sell through already, just a few days into the on sale. In several stores, sales are well ahead of the same period for issue #1. This is great news as there is usually a dip for issue #2 of a launch.
While we are promoting Master Chef next to our main newspaper stand we are also using it to leverage sales of other products elsewhere in the store.
We have a poor history selling cookbooks, with this one we asked for 20 and have sold 17. Television is a great medium for marketing.
normally us as well poor with cook books , this one seems to be working and just another note but i can’t believe how well those slow cooker books are still going , i orderd a heap from ABW 2 weeks ago and completly sold out in 1 week now i am waiting on more stock to turn up
Slow Cooker – sold 2.
we reorder masterchef 25 copies more and 100 copies of awww slow cooker which is avail in july
aww slow cooker is the BEST in history of aww cook book