We are promoting the latest issue of Better Homes & Gardens at the counter this week as well as with this in-location display. It gets the prime counter location thanks to the chook cookbook of the cover. We decided on the in-location display to maximise sales in the first week of the on-sale.
We plan additional activity for the weekend, when we sell most copies of this title.
We do all of this because we are rewarded with sales. This is one title which newsagents should get behind, especially Fridays through Sundays, as it responds very well to promotion.
am i the only one who thinks the BHG covers are getting too messy and busy.
the title is hard to read on this current issue, and with the chook cook book stuck on the front, im not sure what this magazine is about.
is it a christmas in july issue, is it a channel 7 mag? oh its better homes….
the other mags in this area are easier to identify. look at the current aust house and garden….
Peter it is enjoying tremendous sales growth so I’d not worry too much about the cover – it’s working.
fair point