In addition to a terrific 2010 World Cup magazine and supporter product display at the front of the newsagency, the double in-location display with our sports titles on the weekend has worked well for us. While it was a challenge to find the space in the magazine fixtures, the results have made it worthwhile.
With World Cup title stock in short supply from distributors we are looking at what we can get from other newsagents. My sense is that we could see good sales rught up until the competition starts.
I suspect that interest in the World Cup is very demographic sensitive. I’ve tried front of shop, counter and sports section resulting in the sale of one magazine in total.