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Countdown to the iPad launch

age_ipad.jpgThe Age ran a good story on page three yesterday about the iPad. The article was promoted on the front page of the newspaper. Such prominent placement demonstrates how they view the importance of the story. Newsagents should read it. Many newspaper publishers around the world have high hopes for the iPad and similar devices. The Age article included this about their plans:

The Age iPad app is expected to enable scrolling through the paper, calling up information panels on articles, jump-to navigation to various points in an edition, and the ability to share content through social media.

”The arrival of the iPad is an exciting opportunity for the media industry,” The Age’s editor-in-chief, Paul Ramadge, says. ”From what I’ve seen so far, readers of newspapers will enjoy the interactivity of this new format.”

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Media disruption

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