We are promoting APC magazine for a few days with an in-location display. It starts off our computer section – we are using the display as a beacon to that section of our men’s magazine aisle. APC sells well for us so we figured it’s a low hanging fruit opportunity for more sales. We plan to run the display until mid next week.
Computer titles are doing okay for us – they are in the top three categories in two of my newsagencies. This is due to giving them plenty of space and using the truly top selling titles to drive the category.