ACP has published Justin Bieber Fever today, an A4 16 page collectable. This will appeal to the tween girls who love Justin Bieber and make up much of his fan base. We will further capitalise on Justin Bieber Fever by promoting presales of the Justin Bieber 2011 calendar. To cap off and further leverage the Bieber mania, our in-store radio, newsXpress radio, is playing one of his songs on reasonably high rotation.
We will have Justin Bieber Fever at the counter as it’s something parents could buy for their kids.
This title is a great example of the need for us to pay attention to new products. Some people will put this title out tomorrow in the teen section without realising that it’s an excellent impulse sale opportunity.