Along with newsagents and other retailers across the country, we are launching Master Chef magazine today. We have placed a display stand next to our main newspaper stand. We also have stock of the magazine in with our food titles as well as in the food display with our weekly magazines.
Interestingly, Master Chef was the first magazine we sold this morning – someone came in specifically to make the purchase.
We were limited in the space we could allocate to our Master Chef display since the publishers only sent one poster plus the stand.
Publishers who want to promote magazines need to send all supporting collateral with the stock or before. If they rely on a merchandiser to bring collateral when they visit, space is usually already allocated.
I am not sure if there is a connectuion but our supply of Good Food magazine from ACP was significantly cut today – still more than we would expect to sell but it is the first such cut I have seen for the title.
very disapointed with the launch of this magazine 1 lousy poster 5 lousy magazines . i put the effort in to get orders before onsale date now i cannot even come close to filling these . it wouldn’t be rocket science to have a look at figures for other cook books from GG to see what supply should be . .i received more notes in my po box about the launch than what i received in supply .
By the way that stand really looks good nice and bright should really grab the customers attention.
i also tried to get an increase for the magazine launch, got 3 this morning and sold out in the 30mins .
Got advise from GG last week to put an extra order through today, lets hope it gets delivered this week!! glad that next issue has increase for my store.
You would think a popular show like this, we would get a reasonable quantity with more posters!!
they should send me 500 copies.
We received a grand total of 2 copies. No, i didn’t mean to type 20 or 22, just 2. This book will absolutely fly off the shelf and it’s an absolute disgrace we only got that amount. Oh and we sold both copies by 7.30 this morning.
I guess they will all be in the supermarkets
Very dissapointed here too. We’re both a supermarket and a newsagency and sell some reasonably large amounts of food titles (especially those in the low-mid end segment). Unfortunatly we were only allocated an oiginal 10 (but managed to get more sent because we discovered this under-allocation late last week).
Unfortunatly … no stand. We could sell twice as many with the bright orange stand in Mark’s picture.