Lady Gaga is hot. If you’re a newsagent and you have no idea who she is you need to catch up. She is selling plenty of magazines and other products. Check out the latest issue of Q magazine. It has a raunchy cover featuring Lady Gaga. We are going to be promoting this alsong with our pre-order form for the Lady Gaga 2011 calendar. We have found that connecting multiple items around a major personality works well.