We are promoting Money magazine in its regular location in our business section using an A2 poster to cap a double half column display. We did this last month with success so it made sense to allocate the space and give it another run this month.
I like this type of display for Money magazine since it lets people know where our business and related titles are and it gives the overall magazine display a different look to what you will often see in other newsagencies and magazine retailers – it’s certainly getting good feedback from merchandisers and others.