Mother’s Day sales tracking well

We are using our display window to promote Mother’s Day gifts and cards. Next to this, just past the window, shoppers in the centre can buy from an even bigger range of cards, gifts and Darrell Lea Mum’s Bags than in the window.

Mother’s Day is tracking well from what we can see – not only in our own stores but others too. We already have empty card pockets and while this is not ideal, it is better than full pockets.

From a gift perspective, we have been conservative in our buying this year, keeping to below $20 for most items and carrying stock which will work in the gift department beyond the season.  The centre has eight gift shops and majors and deep discount stores with gift offers so it is a department we take care with.